Purple Rain: New Regal Hue

Purple is the new black.
Step aside, blue, red and green, the new basic color for elegance is this iconic and unique blend.

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Autumn and winter are all about elegance and luxury.

No matter what your style is, the cold always suits our looks since it allows all of us to mix and match beyond our greatest fantasies. Deep hues, rich textures, precious metals and stones, black leather, polished make-up and perfect haircuts are some of the basic features of the beauty of autumn and winter fashion.
And today one of those deep hues is the star: purple.

Purple is conquering the world of fashion. Not just in street fashion or couture, but also make-up, cosmetics, arts and design. It is the perfect union of fantasy and royalty, the naive vibe of dreams and folktales and the sultry elegance of the old continent. Its versatility also covers the new century and its neon glow: techno, glam rock and the holographic wave all over. Purple is like a sci-fi fairy tale, classicism meets disco. Welcome to the purple reign.

The connection of purple color with luxury comes from far back in history.

Traditionally, it was only worn by royalty, aristocracy and members of the Church, due to the cost of purple dyes and therefore, clothing of this color. In the nineteenth century the shade mauve was created while a chemistry student tried to make synthetic quinine, which became fashionable after Queen Victoria wore a gown of this color. Shortly after this, the industrial production of some purple dyes finally settled its place among arts and fashion, managing to reach all social classes. At the end of the century, this color became then really popular among painters, like Pre-Raphaelites and later, Gustav Klimt.

Finally, in the 20th century, the oneiric quality of the color was achieved during the 60s, 70s and 80s.
During the first two decades, it became associated with psychedelics and musicians, as well as with counterculture. Some examples are Jimi Hendrix, with his song Purple Haze from 1967, or Deep Purple, the popular English rock band which formed in 1968. In the 80s, the color appeared in the song and album by Prince, Purple Rain (1984). In pop culture, it soon was one of the favorite colors for video games, still nowadays.

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  • This particular hue was in Pantone’s Fashion Color Report for Fall 2016.

Couture

Winter is almost upon us and with its regal trend the use of purple in fashion collections is reaching a peak. It is being seen specially in rich textures like brocades, suede, lace, patterns and precious metals embroideries.

Beauty



Make-up and hair have also jumped into the bandwagon. Special effects are the key to this trend, metallic finishes and glitter rule over minimalist or matte looks. Holographic hues that turn to blue, pink or teal are also really popular.

Arts

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  • Production Stills from ESU, by Be Steadwell (2013), Janelle Bowe

The union between magenta and cyan, the two colors most used in artistic direction of movies right now, purple symbolizes uniqueness and infinite possibilities. It contains everything and at the same time can mean emptiness. The alpha and the omega.