Today I bring you my first impressions about the English K-Beauty brand Vitamasques and a little bit of my opinion on skin care and how following a routine benefits both the physical condition of the skin and our mental well being.
The K-Beauty Philosophy
As I talked about in my last article, K-Beauty is all about enjoying the moment and making the most of your skin care routine. Skin care turns into the art of self care, where every second your spend going through your routine is a second you have for achieving inner peace and enjoy a pause away from the modern world.
I’m very happy to see that Western society is slowly taking these values as an example, and luckily now you can find European or American brands that are following the K-Beauty trend, and not only regarding the cute packaging and marketing. These brands are also encouraging the well being of their costumers, inspiring them to take this ‘self care’ routine seriously and offering products that allow them to sink into this routine in a conscious and motivational way.
I recently discovered the British brand Vitamasques, which is one of the above mentioned. Their products, which are mainly masks of diverse types, are designed following the lines of K-Beauty, not only regarding ingredients and packaging but also giving a lot of importance to that self care philosophy.
I have had the luck to be able to try this brand first hand and I want to share this little journey with you, so I’ll talk about my first impressions on the brand and products first and then I will try each one of them in a ‘skin care’ intensive when I will use one product per day and review all of them in another article, where I’ll give you my full opinion on the whole experience and the brand too, along with some conclusions on the importance and benefits of taking up the habit or transforming your skin care routine in an actual self care routine.
Vitamasques: The brand
“We’re a Korean-British brand pioneering affordable but effective skincare to the west. With our impeccable standards of production & design, we’re dedicated to ensuring our products are free-from as many things as possible, such as animal cruelty, parabens, mineral oils and sulphates.
We make our products with the latest innovations and technology straight from South Korea, with an emphasize of quality above all else.
Our no.1 priority is making sure our customers skin care is easy to use and affordable, while remaining effective.
The team is always pushing new formulations that are focused on getting rid of ‘negative’ ingredients and practices such as parabens, mineral oils, sulphates and animal cruelty . We’re also trying to make more products Vegan friendly too!”
I must say that besides being a shop, I find the Vitamasques website quite interesting and entertaining. You can clearly feel their passion for their brand and for what they offer. They have a ‘Skin Journal‘ section where articles about skin care and such can be found. For me, researching about what is good for your own skin is a very important step of taking up the K-Beauty philosophy, since each individual has their own necessities. Therefore, I’m always up for reading about skin care journeys, advice, reviews and what not, so having this section in their website is definitely a very positive point for me.
Also, they have another section called ‘Mask Finder‘ where they guide you through their products depending on what your skin concerns are and what you are looking for in a mask. Besides that, you can check out all of their products and recommendations in their shop section.
All in all the brand gives me a really positive vibe. As I have said before, the passion they have for K-Beauty is really noticeable and each product is designed with the greatest love. They want you enjoy using them as much as they did coming up with it and I think that’s simply great. Not many brands actually care about their costumers that much, and Vitamasques is definitely one of those.
It’s one of those brands that you feel good about supporting them, and that makes you rely on their products as much as in their passion.
Also mention that they have a physical store in London (you can find their exact location in their website), which I really wish I could visit, and that they have also a Youtube channel with tutorials, reviews and all kinds of useful and fun videos, along with other social media such a Instagram, Twitter and Facebook.
Masks Package: The products
I got a totally fantastic package where I could find a little bit of everything from the brand. It included a total of nine products, with sheet masks, sleep in masks, eye patches and much more among them, along with a super cute panda headband to make sure your hair is kept out of the way while you submerge yourself in the sacred time of the skin care routine.
I will now show you each one of the Vitamasques products, using images and information directly from their website so you can read the back of each one properly and know everything about them in case you are curious!
Citrine Face Mask
Feeling down? Mindfulness not quite cutting it? Take time out for yourself and chill the heck out with this 4-in-1 Yuzu and Calendula mask. Gemstone + Aromatherapy + Skincare + Colour = 😊
This yellow coloured mask contains Citrine stone extract and citrus essential oil to help you to uplift your mood, at the same time the yellow plant extracts such as Yuzu, Evening Primrose and Calendula help to nourish your skin.
The Gemstone collection is also completely Free of Mineral Oil, Phthalates & Sulphates, Animal Cruelty and Vegan-Friendly.
Avocado Sleep In Mask
It’s the Avocado golden age – smoothies, salads and even in beauty. Why? it can nourish, moisturise, relieve inflammation, prevent and assist in healing acne and give skin a much-needed lift and firm.
Our sleep masks are super luxurious and super easy. Just combine the mixture, apply to a cleansed face, pat into face and neck and sleep (easy, right)? No need to rinse!
Wake up the right way, on both good sides of your face.
Perfect for sharing between yourself and a friend, or store the excess in your fridge for another session.
Black Gold Mask
This ultra-thin mask is made from two of our loves: Charcoal and gold!
This mask is going to banish excess oil and tighten pores whilst detoxifying and getting rid of any nasties that you’ve come in contact with during the day. Perfect for if you live in a polluted city or have concerns about large pores or an oily t-zone.
Vegan friendly and super luxe, we really think we’re on to a winner here.
Cosmic Blue Glitter Peel Off Mask
Are you after some cheap thrills and cosmic peels? We gotchu’ – made with Hyaluronic acid, Sapphire and Bamboo powder with rice bran extract to help hydrate and purify the skin.
Peel to reveal hydrated and purified skin, revitalising your complexion. Also, glitter. Lots, and lots of glitter… you’ll never feel so a-peel-in.
Cosmic Pink Ruby Glitter Peel Off Mask
Are you after some cheap thrills and cosmic peels? We gotchu’ – infused with ruby & diamond powder plus rosehip oil to revitalise dull and tired skin.
Peel to reveal energised and firmer skin, revitalising your complexion. Also, glitter. Lots, and lots of glitter… you’ll never feel so a-peel-in.
Kiwi Slice Eye Mask
A convenient and luxurious soothing therapy for your tired eyes and face, they provide a cooling sensation and a natural aroma of freshly cut kiwi slices.
Its a simple no fuss, fun way to feel pampered. Just cut/tear open and place the aromatic kiwi fruit slices on your face, neck and eyes to instantly combat fatigue. Feel recharged for any occasion.
- Made with real kiwi extract!
- Eight re-energising face pads
- These mini slice masks are perfect for your eyes, face and neck.
- Re-sealable pouch
- Made in South Korea.
Multivitamin Sheet Mask
Go straight to plan B. We’re obsessed with this multivitamin mask, packed full of B vitamins to soothe, hydrate and nourish your skin. This ultra-thin mask is perfect for daily use, a great balance of everything you need.
Leaves your skin feeling extra soft with no nasty tacky residue.
Suitable for all skin types, this product is formulated to give your thirsty skin all it needs for some serious get up and glow!
Jeju Green Tea Sheet Face Mask
A deeply hydrating face mask infused with Jeju Green Tea extracts to cleanse, moisturise and clear skin.
The green tea harvested on Jeju Island is rich in amino acids and minerals to keep skin moist and hydrated. The unique and gentle formula is designed to sink deeply into the skin leaving it juicy and supple.
Use this mask for a little tender loving care for your skin.
Bamboo Charcoal Sheet Face Mask
Looking to do a cleanse and detox? Yes? Perfect! You’re looking in the right place, Charcoal is the purifier of choice for the last 10 years in beauty.
It covers some essential skin care steps such as purification and cleansing so all the icky build-up and dirt is cleared away, tightens the pores again to stop that horrible stuff from getting back in there and removes oil so you don’t get excessive breakouts.
We recommend using this mask during a detox week, to help draw out any impurities which you can then reduce and keep your skin squeaky clean and clear with your normal detox routine.
And that is all!
I’m pretty impressed with the variety of the package and the masks couldn’t have made a better first impression on me.
Most of them are from types that I’ve been wanting to try since forever, for example the glitter peel-off ones, the eye patches, the sleep in mask, and of course the one that has me more intrigued and excited is the Citrine one, which is supposed to combine aroma therapy, gemstone therapy, colour therapy and skin therapy.
The selection of masks as I’ve said is quite impressive and the customer care is great. They really manage to make you feel that you have put your skin’s health into good hands and that they take the subject as seriously as you, and with the same amount of love!
I can’t wait to start using them, I will be reviewing each one of them as I use them in my notes and when I’m done with the whole package I’ll post another article with all the reviews and my final impressions and conclusions.
I’m so excited to begin this journey into improving my self care routine through a more deep, conscious and kinder skin care routine and I’m very happy to do it by the hand of such an awesome brand as Vitamasques.
Will be back soon with those reviews so stay tuned for more!
Thank for reading and lots of love!